Trade Resources Industry Views ManCave Worked with Broadway to Test an Array of Colours

ManCave Worked with Broadway to Test an Array of Colours

The product range consists of a Moisturiser, Facewash, Caffeine Shampoo, Shower Gel and Deodorant.? ManCave products are available in selected Sainsbury's stores and online.

The company worked with Broadway to test an array of colours. The goal was to create a rustic black and alpine brown to mix across the range of tubes.

Broadway Colours said that it has invested in the "latest twin screw extruders giving superior dispersion of the pigments, rapid changeover from one colour to another and consistent quality".

ManCave director, Alex Grogan said: "We studied many different variations of colours before settling as we believed the creative approach to this was key for communicating our brand message."

Broadway Colours sales manager Chris Gramlick added: "I'm very proud to be able to offer the opportunity for customers to match their colours on our site. Being able to match on-site means that the customer can get the result they want there and then, but it can also give them a more visual demonstration as to what we can do for them."

Source: http://www.packagingnews.co.uk/design/markets/mancave-product-range-gets-colour-treatment-from-broadway/
Contribute Copyright Policy
ManCave Product Range Gets Colour Treatment From Broadway