A giant Christmas bauble shimmering in a sea of stars has illuminated an iconic central London building, marking just five weeks until Christmas.
The Edwardian façade of the renowned Imagination Building, 25 Store Street South Crescent (just off Tottenham Court Road), has been dressed for the silly season for the 22nd year running, providing a spectacle worth a detour for the local community.
This year's lighting display, created by the global communication agency's in-house lighting designers, uses 150m of neon lights to illuminate the 12m wide red and blue Christmas bauble.
The introduction of LED lighting this year means the Christmas façade uses just one quarter the energy consumption of previous year's displays - using the same amount of power as one microwave oven.
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