CCPL Has Been Through Ups and Downs with Power of New Pi-Oneers

Each year the Oscar Academy Award, the most important event in the film industry, gathers famous stars and attracts at-tention from the whole world. In China's ceramic industry, there is also an annual event attracting the most attention and enjoying the highest repu-tation _China Ceramic Pio-neers List(CCPL), which is reputed as "Oscar in China's ceramic industry". Jointly started in 2004 by China Ceram-ics Industrial Association(CCIA)and Ce-ramic Town Weekly, the award has been held for 7 times by now. It is for the moment the most authoritative and influential indus-trial event and the only one that involving machinery and equipment, chemical raw ma-terials, ceramic tiles, sanitary, distributors and other upstream and downstream enter-prises, as well as individual innovations. It is participated by over a hundred renowned en-terprises from major ceramic production ar-eas in China. The whole appraisal takes five and a half months and has an extensive and lasting influence. With "Believe in the power of new pi-oneers"as its slogan, CCPL has been through ups and downs with the industry. Since it was started, the organizer has been innovating its form and contents to present the industry with a high-end visual-audio and mind feast. It is a rating of innovative value and a general ranking of annual inno-vations in the industry. Its mission is to ad-vocate "upgrading of value through innova-tion", thus promoting the development of the industry. New Pioneers Forces Lead the Values New pioneer enterprises, brands, prod-ucts, exhibition halls, advertising, figures, events among the new pioneers list have had different influences on China's ceramic in-dustry, contributed avant-garde wisdom and won certain honours. Aided by the influence of the CCPL in China's ceramic industry, a number of new prominent enterprises have gained high awareness among the industry and society by getting on the list, thus winning opportuni-ties for their growth. Guangdong KITO Ce-ramics Co., Ltd. was awarded the title of "The Best Annual New Pioneer Enterprise"in 2004, the very year it was established; in just a few years, it has been developing at a fantastic speed. Now it not only owns hundreds of KITO Hall of Ideas and franchise stores across the country, but also is ranked 366th on this year's List of China's Top500 Most Valuable Brands with a brand value of 2.639 billion Yuan. Marshal Ceramics, established in 2003, won the title of"Excellent New Pioneer Enterprise"in the 1st award; in the following years, it has developed in leaps and bounds and has became an enterprise group possessing four brands, two production bases and dozens of world-leading production lines, creating a de-velopment miracle of ceramic enterprises. As a foresighted trend-revealer, CCPL has been leading the trend in the ceramic industry, especially in product innovation. All products awarded the title of "Annual New pioneer product"feature independently innovative processes, advanced technology, unique ap-pearances and novel package designs; in addi-tion, they have expanded the applications of ceramics and have outstanding performance in market growth and profit-making. They have won unanimous recognition in the industry and gradually become the trend of the market. The sandstone series of Dongpeng, the marble of GANI, and the Fairview Stone of KITO have, after winning the title of "The Best Annual New Prominent Product", attracted extensive attention from the industry and gradually be-come the mainstream of the market. The award focuses not only on innovation in product pattern and design, but also on inno-vation in production technology. Products awarded the title of "The Best Annual New Pioneer Products", such as the large-size ce-ramic plate technology and equipment of KE-DA Industrial Co., Ltd., the QQ plate of Mona Lisa and the crystal cube series of Oceano, fully manifest that the ceramic production is now ori-ented towards increased production, energy sav-ing and consumption reduction, realizing the general trend that building ceramic sector is switching to production mode with low energy consumption, low resources consumption and low pollution. Superior Discussion in Summit Forum Like the Oscar Award, this "Oscar"in China's ceramic industry also consists of the luxurious red carpet show, gathering of elites, high-end discussion and exchange of ideas. Viewed from the previous years, the smart matching of the award ceremony with famous comperes from PHTV adds more fun to this mind feast. Events with the renowned compere Xie Yafang, or the renowned commentator Yang Jinlin, or the "Ceramic Tiger Talk"launched in the high-end forum of the award by the gold-medal compere Hu Yihu, all of whom from PHTV Hong Kong, remain interesting top-ics for people in the ceramic industry. Besides the powerful group of comperes, distinguished guests present at the ceremonies are all important figures. Huo Lianquan, chairman of Guangdong Newzhongyuan Ce-ramics Co., Ltd., Ye Delin from Newpearl Ceramics Group, Lin Wei, president of Eagle Ceramics, Huang Jianping, chairman of Guangdong Weimei Ceramics Co., Ltd., He Qian, chairman of KITO Ceramics and other leaders in the trade have been present at the event and exchange opinions on the develop-ment of China's ceramic industry. Specially invited lecturer of each ceremony also has su-perior backgrounds. The participation and themed lectures of Luo Zhenyu, producer of No. 1 Business Channel, Long Yongtu, secre-tary-general of Boao Forum for Asia and oth-er men of the time have promoted China's ce-ramic industry to develop in keeping with the world economy. Greater Influence for Better Cooperation In 2007 China Ceramics Pioneers List (CCPL) Awarding Ceremony and the high-end forum -- "Chinese Dragon and Tiger's Talk", a guest from Italy with White skin and blue eyes caught the attention of all the audience present. He is Mr. Masini, CEO of Italy SACMI Machinery Asia. Mr. Masini expressed his opinion on the anti-dumping is-sue confronted by the Chinese ceramic indus-try and shared the experiences like the rules in international trade with ceramic industry elites. Today, CCPL is a highest platform in China's ceramic industry that influences the trend of the industry. As its influence in the industry grows, more and more renowned en-terprises from home and abroad begin to pay attention to the award and participate in the appraisal. And the organizer is willing to build a platform for communication and ex-change for enterprises from home and abroad. For Chinese enterprises, CCPL(China Ceramics Pioneers List)is the short cut to In-ternational stage. As for foreign companies, CCPL is a window to get a panoramic view of Chinese ceramics industry. Cooperation leads to win-win situation, and CCPL is an interna-tional high-end platform which allows inter-national enterprises to show their image in front of the Chinese counterparts to promote their brands, share experiences, and more im-portantly, to gain the opportunity of opening the Chinese market. Source: www.fstcb.com