Duncan Riffle, a two-time U.S. downhill champion, is joining SRAM's marketing communications team as North American mountain bike PR and media coordinator.
Riffle has been racing bicycles for more than 17 years, starting in BMX and racing DH on the World Cup level for the last decade.
“Bikes are in my blood, they have always provided me with an outlet to express myself, be it emotionally or physically. Although I will be stepping away from World Cup Downhill, I will continue to pursue Enduro racing in North America and Europe during this transitional period," Riffle said.
"At SRAM we feel Enduro is a discipline showing rapid growth and excitement with many important opportunities for the cycling industry and community," he said.
Source:
http://www.bicycleretailer.com/north-america/2013/02/04/former-dh-champ-takes-pr-role-sram
