The new Sensitive Fabrics campaign message is very topical, highly evocative, bewildering and eloquent, with the environment and fabrics as the lead players. Ever-sensitive to the theme of eco-sustainability since 2008, Eurojersey, the international reference point in the warp-knit sector that are 100% Made in Italy, continues its commitment to balanced and sustainable growth, showcasing its ethical conduct and its example as an industrial model attentive to respect for the land and common resources. This campaign has many subjects, with a breakaway concept for choice and for two alternating pictures with strong visual and emotional impact, often in contrast to one another.
A double image with a double message: the headline is SENSITIVE FOR NATURE. FABRICS FOR PASSION, read vertically, underlines the care Sensitive Fabrics have for the environment; read horizontally instead, it is clearly a reference to the brand. The creativity aims at the duality of Sensitive Fabrics's sustainability and quality, in some cases associated with moments that are reminiscent of ecological disasters, in others images full of hope and positive thinking. For each topic, a targeted body copy BEWARE WHAT YOU WEAR. Together we can safeguard nature. Your choice makes the difference. Both a statement and an invitation to be aware of what you wear, to how to choose quality and to how you can make a difference in protecting the environment. WE CARE FOR WHAT YOU WEAR. Sensitive Fabrics mean high quality at low impact on the environment. The fabrics quality of Sensitive Fabrics is a statement of commitment to large-scale sustainable production.
The campaign launch point is the digital marketing platform from February 2014 up to marketing planning for the rest of the year. A continuous commitment all through the year.
