Playhouse specialist Kiddiewinkles is offering several retail discounts at Spring Fair 2013.
The company is launching its new Swatch Books at the Birmingham NEC show this week, which include physical fabric samples of playhouses, along with descriptive text and photography.
The idea is that independent toy retailers will be able sell the full range of Kiddiewinkles products without having to display them all in store.
The swatch books are available to purchase at the show for a small investment of £30 (redeemed off the customer's first invoices).
Kiddiewinkles is also offering 50 per cent off orders placed for display stock (one per store) and 10 per cent off all orders placed at the show.
Debbie Hulme, Kiddiewinkles MD, said: “Last year was an outstanding year for us with the launch of our new 2 in 1 playhouse designs, but we fully appreciate that it will be very difficult for some of our independent retailers to promote our complete range in their shops.
“The launch of a Swatch Book should provide a much easier solution, to both the retailer and the customer. The retailer will have this handy, book to sell our Kiddiewinkles products while fully optimising on limited space.
"The consumer will be able to see the exceptional quality of craftsmanship that goes into the manufacturer of our playhouses and accessories, while still being able to make their purchases in the toy shop."
