Model N, a provider of Life Sciences revenue management systems, has provided its Field ImpACT application to two specialty pharma companies.
The Field ImpACT application integrates with Veeva System's Customer Relationship Management (CRM) platform to create capabilities for Pharma sales operations and field forces.
Model N' s solution is designed to manage, augment, and integrate disparate data sets between silo'ed business units to create analytical insights that drive field force actions and results.
Field ImpACT provides timely, targeted, context-relevant analyses to identify and execute on optimized territory/prescriber interactions and efficient communication between sales operations teams and the front lines.
Model N Corporate Strategy senior vice president Sujay Jadhav said the data is synchronized with Field ImpACT where it is aggregated with syndicated market data and then made available in the Veeva interface via visually rich reports.
"This provides both reps and sales ops with deep territorial visibility from both internal and external market perspectives to market, payor, and Rx trends at a subnational level, driving more effective field force activity planning that results in higher quota fulfillment," Jadhav added.
