The Indian discount fashion chain Brand Factory has introduced an Ethnic Wear Festival offering an eclectic range of over 2.5 lakh womenswear pieces.
Slated to run from November 15 to 30, 2014, the festival offerings include a wide array of classic ethnic ensembles with an edgy touch and contemporary silhouettes from brands like W, Aurelia, Aakriti, Mor-Pankh, Srishti, Folklore, Vishudh and 18 Fire.
Available for purchase at all the outlets of the value retailer, the festive line features ruffled kurtas, anarkalis, kurtis, leggings and salwar suits in vibrant shades of orange, gold and red along with an offbeat black tone.
While speaking about the festival, Roch D’souza, the marketing head of Brand Factory, states, “For all those who are fashionable but value conscious Brand Factory has plenty to offer. With more than 200 options to choose from, I am sure this Ethnic Wear Festival will make its mark.”
“Ethnic wear is always associated with elegance, grace and poise. Keeping pace with the sentiments, we have on offer wide of range of Ethnic apparels across several brands to suit every woman’s taste and choice. Women in India are aware of global fashion trends,” he elaborates.
Brand Factory, a Future Group concept, offers some of the best Indian and international brands at smart prices. The retail chain sells apparels for men and women, infantwear, sportswear, home linen and accessories from fashion brands like Levis, Pepe Jeans, Wrangler, Provogue, Arrow, Nike, Adidas, Reebok, Louis Phillip, Allen Solly, Reid & Taylor and Gini & Jony. (PB)
