NYSE listed, apparel marketer, Gap Inc has entered into a partnership with Zalando, Europe’s leading online fashion website, to offer its own dedicated online shop within Zalando.
The American retailer will offer a broad assortment of clothing and accessories for Gap Women, Gap Men, Gap Kids and baby Gap, bringing the brand to a broader European customer base by 2015.
Stefan Laban, SVP International for Gap said, “We are constantly working to ensure that we are offering our around 14 million active customers new and relevant brands from around the world. Gap is one of the most loved brands in the US and extends our assortment.”
“This partnership represents Gap’s first foray into multi-brand retailing in Europe. Also for the first time, Gap’s collections will be styled alongside other brands available on Zalando, providing customers with new looks to combine American and European casual style,” he added
He said, “Zalando is the most trafficked e-commerce fashion site in Europe with more than 100 million visits to the site per month. This partnership is a strategic step that will see us continue to grow our brand presence in these markets.”
David Schneider, member of Zalando’s management board said, “We are constantly working to ensure that we are offering our around 14 million active customers new and relevant brands from around the world. Gap is one of the most loved brands in the US and extends our assortment.”
Gap Inc. has had a long history in Europe having launched the first Gap Inc.-operated international store in the UK in 1987. Since then, Gap has continued to grow its presence throughout the continent with 190 company-operated stores and 33 franchise locations. The Zalando partnership will complement Gap’s own brand online presence that currently ships to 24 countries.
Gap Inc. is a global apparel and accessories brand focused on delivering casual, American style.
Zalando is a leading pure-play online fashion destination in Europe for women, men and children. (GK)
