Bathroom Now More and More Intense Competition Among Enterprises

Bathroom now more and more intense competition among enterprises, between enterprises in order to survive we must find new business opportunities and new marketing methods to market based in the bathroom taps. First, the understanding of brand value "Know thyself, know yourself, " is to do a complete market research an important part of the regional brand. Research includes a survey of real estate and renovation market, building materials market and stores the survey, with the survey industry and related industries, the upstream companies on the market. Next on the need to enhance brand awareness, dealers not only to understand their brand's core values distribution of each brand's core values is different for each product at different stages of the topics will be different, but the goal is the same, are to expand the brand's development, to provide greater benefits to end users. Second, protect the interests and needs of all aspects of Bathroom sink taps products from production to use, involving all aspects of the demand. Dealers to meet these needs, it is necessary to take full advantage of the policy given by manufacturers, but also a rational allocation of resources to downstream end dealers. Distributors as a sales channel of intermediate links, and manufacturers to establish a good working relationship, both for performance improvement, return, or channel improvement, are very beneficial. Therefore, manufacturers should be mutual understanding and enhance communication. As long as both parties understand a little more, differences less, expect a little more common, less self-demand, and manufacturers to create a new platform for cooperation, as partners to achieve win-win situation. In addition, dealers and corporate competitive strategy must be coordinated long-term planning, integrated upstream manufacturers of resources to enhance their network to establish the power of the terminal. Channels in the emerging context of change, the manufacturers hope the dealer business ideas and business philosophy has a high recognition and in line with manufacturers to achieve. Only in this way, manufacturers will give more support and input. Of course, these are the need of effective communication and mutual trust to achieve. A successful brand management, the key advantage is the product itself, price, product marketing capabilities, channel capacity to digest. But if not pay attention to the interests of product sales cycle management, ignoring the distribution of benefits to which they relate, still will not have a strong market vitality. Dealers did not interest the terminal, the terminal can not meet consumer demand for products, must not dominate the market. This requires agents operating companies can not harm the interests of terminal vendors. Third, the correct choice of media In the choice of promotional media, promoting the target according to choose the right media resources, to promote the maximum effect. Brand promotion in conjunction with the overall planning control and to determine local market conditions. At the same time, combining the brand's market position and sales targets, identify targets of promotion, but also considering the characteristics of various media to the appropriate mix of media to spread brand messages and promotional activities. In order to make the brand a wider dissemination of information, the impact was wider, it is necessary to integrated marketing communication methods to disseminate relevant information. Fourth, dealers treat terminal Good terminal affiliate multiplier effect can be achieved. So, in a highly competitive market dealers how to treat it? First, we must examine their qualifications, not only depends on how much area, it also depends on their sales and management capability; to communicate with them, understand the consignment to the quality and so on, because once the consignment to their affiliate products, affiliates or representatives the brand, he will more or less affected the image of the brand's image. Dealers just sell products, not sold can still be returned to manufacturers, freight and other losses borne by the manufacturers, so the dealers almost no risk. Therefore, to establish the standard operating system agents, adhere to the credit assessment. Before the selected dealers, you can ask their suppliers, customers and other indirect channels, understand the dealers and customers for its commercial credit evaluation. Do not be anxious to find dealers because of the neglect of evaluation, the product lightly to his consignment. If there is no clear agency system will not only increase the workload of suppliers, but also easily lead to disputes, affecting co-operation. Second, to strengthen incentives for dealers, promotional support and emotional exchanges, such as advertising allowances, OTC advertising, sales incentives. For small scale, weak in strength, brand awareness is very low for companies, market acceptance of their products, services, the degree is very important. Therefore, dealers should be given greater incentives and promotional support. Should also regularly visit dealers, listen to their views and feedback to the manufacturers. Incentives to establish channels through everyone's efforts to seek profit, it will achieve a multiplier effect. Source: Best Tap Blog