Trade Resources Industry Views Orora Wins for Individualised Can Technology

Orora Wins for Individualised Can Technology

Orora Limited was recognised in the Best Process Innovation category at the 2015 BRW Most Innovative Companies Awards in Sydney this week.

This is Orora's second year to be considered as one of the 50 most innovative companies in Australia, out of a field of over 500 entrants.

The BRW Most Innovative Companies awards define innovation as “change that adds value”, and organisations were judged on two significant innovations introduced in the previous 12 months, as well as their innovation processes, resources, measurement and alignment with business strategy.

Orora was awarded for the technology it developed to enable cost-effective randomised printing of beverage cans to support consumer promotions. This enables eight to 12 individualised can designs to be run per machine, and quickly changed mid-run, allowing for a greater array of designs to be included in each pallet. Orora has further innovated this technology to allow the positive printing of the individualised design in any desired colour and on any colour can.

Previously only achievable through manual or robotic mixing of pallets, Orora’s innovation reduces costs by up to 80 per cent, enabling beverage cans to compete with glass and PET bottles in mass-scale individualised consumer campaigns. Orora’s technology and positive printing innovation has been rolled out globally under licence, and used in more than 30 countries.

The awards also recognise Orora’s Global University and its online or instructor-led ‘Delivering on the Promise’ re-induction and on-boarding module. This learning unit was developed in-house for all team members to connect with Orora's key values.

Source: http://www.packagingnews.com.au/news/orora-wins-for-individualised-can-technology
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