Chocolate producer Hershey is all set to bring a new food labeling system to its US product portfolio by providing front-of-pack nutrition information enabling consumers to make better choices about the role of confection.
The company, which will start rolling out front-of-pack nutrition information in the second half of 2013, is set to advance its product packaging across its varied pack types over the next several years.
Hershey's front-of-pack labeling provides a range of choices through various portioned products, and simple nutrition information on the products.
Along with members of the Grocery Manufacturers Association (GMA), Food Marketing Institute (FMI) and National Confectioners Association (NCA), the company is implementing labeling to share nutrition information such as the Facts Up Front program in the US.
Hershey, which has revenues of more than $6.6bn, offers confectionery products under more than 80 brand names.
