Trade Resources Industry Views Universal Partnerships & Licensing Has Signed a Deal with The Lego Group for The Toy Firm

Universal Partnerships & Licensing Has Signed a Deal with The Lego Group for The Toy Firm

Tags: Universal, Lego, Toys
Toys will be available in May 2015, with the film landing in cinemas soon after on June 12th, 2015.

Universal Partnerships & Licensing has signed a deal with The LEGO Group for the toy firm to create original LEGO products based on upcoming Jurassic Park sequel, Jurassic World.

Following initial speculation last month, Universal has confirmed that the toys will be available in May 2015, with the film landing in cinemas soon after on June 12th, 2015.

"Jurassic Park defined dinosaurs for an entire generation 20 years ago, and Jurassic World will do the same in 2015,” said Universal Partnerships & Licensing president Stephanie Sperber

"Working with LEGO Group to bring this classic into the present in dynamic and exciting ways is truly thrilling."

Jill Wilfert, vice president of global licensing and entertainment for The LEGO Group, added: “We are thrilled to be a part of the groundbreaking Jurassic Park series.

"The film’s imagery and branding are iconic, with a rich array of landscapes, vehicles and dinosaurs that are perfect for inspiring a line of building sets that will encourage hours of creative play.”

Elsewhere in the toy space, Hasbro will launch a Jurassic World range spanning action figures, role play items and games.

Source: http://www.toynews-online.biz/news/read/universal-confirms-lego-jurassic-world-sets/043244
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Universal Confirms Lego Jurassic World Sets
Topics: Toys