Toymaster has teamed up with LEGO to offer customers a free Minifigure.
Shoppers who buy a LEGO Minifigure from any series will be given a loyalty card, which is stamped with a picture of Toby Toymaster.
Once a customer collects five stamps, they'll receive a free LEGO Minifigure (worth £1.99).
This loyalty card scheme is underway now in selected Toymaster stores and will run until November 30th. More information can be found on the Toymaster website.
Read ToyNews' upcoming April issue for independent toy retailers' views on loyalty card schemes.
Source:
http://www.toynews-online.biz/news/38488/Toymaster-launches-LEGO-loyalty-card-scheme
