Compostable and sustainable bioplastics manufacturer Cereplast has announced that the company’s wholly-owned subsidiary Cereplast Italia has added about seven sales agents to promote its products in Italy and neighboring countries.
The addition will enable the company to build up its sales network in the country. The agents will focus on Cereplast Compostables blown film grades.
The latest move comes on the heels of the recent legislation in Italy requiring merchants to discontinue the use of traditional single-use plastic bags in favor of bioplastic bags and other alternatives.
Cereplast chairman and CEO Frederic Scheer said in anticipation of the publication of the application decree requiring the use of bioplastic bags, demand for its blown film resins increased steadily.
"With a target date for the enforcement of the Decree in May we have retained a team of sales agents to maximize our sales opportunities," Scheer said.