Heinz has extended its baby desserts pots range in the UK with the addition of two new SKUs.
Fruity Pudding with Banana and Oats, and Fruity Yogurt Peach, designed for babies aged four to 36 months, are available in four-packs of 100g pots with an RRP of GBP1.75 (US$2.76).
"By using our research to identify the most popular flavours with mums, we have created two new exciting dessert pots that mums are comfortable giving to their babies and think that they would enjoy," said Heinz assistant brand manager Mark Blay.
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HEINZ LAUNCHES NEW VARIETIES TO BABY DESSERT POT RANGE
Market leader Heinz is launching two new flavours - Fruity Pudding with Banana and Oats, and Fruity Yogurt Peach - to its baby dessert pots range, aiming to drive category consumption and offer mums more variety in-store.
Designed for babies aged 4 to 36 months at an RRP of £1.75 for a four pack of 100g pots, the new flavours provide mums with a nourishing, tasty and convenient dessert pot. Each pot contains one of their babies' five a day. In addition, they have the added benefit of vitamin C and contain no added sugar and no artificial colours, flavours or preservatives. Building on the success of the existing dessert pots range, the new flavours offer the goodness and nutrition that form a crucial part of a baby's diet, and the Fruity Yogurt Peach variety contains calcium for strong bones.
Both varieties were selected for the range, following research from Heinz that banana, yoghurt and peach were some of the top flavours that mums wanted to see in-store[1].
The Heinz Dessert Pots range is the fastest-selling Dessert Pot brand in the market, seeing growth of +42%[2]. Furthermore, the existing Fruit Medley variety is the fastest-selling one in the Heinz range.[3]
Mark Blay, Assistant Brand Manager, comments: "After the great success of the existing Heinz Dessert Pots range, we wanted to launch two new flavours that offer mums more variety whilst retaining the goodness and nutritional benefits for their babies.
"By using our research to identify the most popular flavours with mums, we have created two new exciting dessert pots that mums are comfortable giving to their babies and think that they would enjoy."
Heinz is the number one brand in the total Infant Feeding category (excluding milks) with a 24.5% value share[4]. Within the Infant Feeding category wet food is worth £154 million[5] and one of the key sectors is the dessert category. The pots format within wet desserts is worth 42%[6].
