EB Sport Group has partnered with Beachbody, LLC to launch a full range of its P90X branded products at retail to help fitness enthusiasts realize their goals. The products range from strength-building body weight exercise equipment to warm-up and recovery items. In addition, select products will include individual P90X workouts on DVD to pair with the equipment.
“We are excited to be partnering with EB to take P90X into retail stores, and help the brand reach a new audience with this premium line of equipment,” says Jon Congdon, Co-Founder, President & CMO, Beachbody, LLC. “For the past decade, fitness-minded individuals who love a challenge feeling fit have been motivated by the life-changing results P90X can deliver. In response to this enthusiasm, we created a diverse product line to help enhance their workouts.”
Launched in 2004, P90X has sold nearly five million copies and has motivated consumers to “Get Absolutely Ripped in 90 Days.” P90X is a dynamic, high energy commercial home exercise regimen created by Tony Horton, known for a high level of intensity. The new P90X equipment line is a comprehensive collection of durable, efficient multi-purpose products, to help individuals improve their performance and maximize their results from P90X or any other workout regimen. Given the line’s variety, users can customize and enhance their workout with just one product.
“Given the awareness of P90X among fitness enthusiasts, we’re excited to make this brand even more accessible,” says Tricia Norton, President of EB Brands Fitness Division. “Beachbody and Tony Horton bring unique expertise to the home fitness category and we look forward to working together to further develop the product line.”
The P90Xequipment range will initially be available at major retailers nationwide: Sports Authority, Dick’s Sporting Goods, Modell’s, Kohl’s, Meijer, Sport Chalet, Dunham’s, Amazon, Hibbett Sports, Academy, Big 5 and others.
EB Sport Group is a leading provider of innovative sport and fitness products. The Group manages a number of well-recognized brands, distributed globally through specialty sporting goods and department stores, mass merchants and catalogs. EB Sport Group is a division of EB Brands Holdings Inc., a developer, manufacturer and marketer of a comprehensive range of consumer products through numerous retail distribution channels in the U.S. and across 70 countries worldwide. Established in 1979, the worldwide headquarters are based in Elmsford, NY.
