Alyss Toys has appointed a team of sales representatives across the UK.
Five team members have been appointed with responsibilities for territories listed below:
Kirsty Baxter – The Midlands
Steve Baker – London & South East
Martin Pike – South West
Carole Coupland – the North
Stuart Harris – Ireland
The Alyss in-house sales team, headed up by sales director Liz Nield, will continue to manage Scotland.
Nield said: "Alyss celebrates its first year of trading in April. It’s a tough climate out there but we’re weathering the storm, with a tightly-focused collection of ranges that offer quality, affordability and appeal both to children and their parents.
"The business is growing steadily and we believe that the new agents, each of whom has a proven track record in the toy industry, will give us that extra support we need in securing and servicing new accounts."
The Alyss portfolio now includes PlasmaCar, The Orb Factory, Safari, Bilibo, Plui (pictured), Quercetti and Plastwood World of Safe Toys.
