Sidel said a holistic approach to package design needs to be applied at the beginning of any development project, taking into account brand goals, production capabilities, distribution and storage conditions, among other critical factors.
The PET liquid packaging firm has now launched a new range of packaging services to help beverage producers to achieve this.
The four new services are packaging and preform design, packaging optimisation, liquid-package interaction analysis and packaging qualification.
“Studies in purchasing behaviour suggest that it takes a consumer just three to seven seconds to choose one beverage over another. A well-designed, attractive and engaging package can help brands win this ‘moment of truth’,” said Vincent Le Guen, Sidel vice president for packaging.
“Although very important, however, attractiveness and consumer experience are not the only value that great packaging design can create. Long before the product reaches the point of sale, the design of the bottle can create value throughout the supply chain.
“Additional value areas, for example, include improved line efficiency, enhanced product safety, greater sustainability, lower fuel costs, faster industrialisation and speed to market, and reduced costs. Great package design can help add significant and genuine value at each phase of the supply chain, from raw materials through to recycling.”
