Global beverage can manufacturer Rexam has announced the launch of its thermochromic printed ends and photochromic ink.
Thermochromic ink is available to brands in 12 different colors and on 200 and 202 ends and changes color indicating that the can is chilled and ready for consumption.
The indicator is visible to consumers while the can is stored in the fridge door or on the shelf horizontally.
According to Rexam, the transparent Photochromic ink reacts and changes color outdoors when exposed to natural daylight.
The finish is available on the company's complete beverage can range.
Rexam innovation and NPD manager Marianne Freud said the launch of Photochromic ink is timed well at the start of summer for brands that associate themselves with the outdoors.
"Whilst the development of Thermochromic printed ends takes can design and thermochromic indication to a new level," Freud said.
