The Debut Edition of Heimtextil India Proved to Be an Outstanding Trade Platform

The debut edition of Heimtextil India – the offspring of the world’s leading trade fair for home and contract textiles, proved to be an outstanding trade platform as it completed its three-day run on 21 June, 2014 at Pragati Maidan with several companies closing a record number of deals on the show floor.

"It was the right decision to host Heimtextil in India again. Heimtextil is an international brand that stands for worldwide quality and success. India offers an optimal framework: the growth of the cities, the increase of available income and the high development in the hotel and restaurant industry are the best conditions in which to continue the success story of Heimtextil in India." said Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt.

The latest addition to the Heimtextil brand featured 163#1 exhibiting companies, and attracted 6525# business visitors, including architects, interior designers, project planners, retail chains and buying agents from across the nation. Recognised as a global trend-setting platform, many companies chose to present their new collections and ranges for 2014-15 at the Indian edition of the show. With the fair's strategic coupling with Ambiente India – the offspring of the world’s most important consumer goods trade fair, combined with the platform's pure business-to-business structure, the event established a firm position as a sourcing destination for the domestic home fashion industry.

Show appreciated for its strong order-generating potential
Being a part of the Heimtextil fairs worldwide, Mr Rajjnish Arora, Vice Chairman, Dicitex Furnishings Ltd remarked: "We are very glad that the event has finally arrived in India. The launch edition was organised and marketed very well. The turnout was better than our expectations with highprofile visitors and decision makers walking in every day. We received a lot of orders through the show. We will surely participate again next year."

Mr Narender Kr Gupta, Director, ABN Textiles India Pvt Ltd was also enormously pleased with the outcome of the event. When asked for feedback, he said: "We met a lot of decision makers and overseas buyers as well as closed around 200 deals during the three days of the fair. We are very happy with our participation at Heimtextil India."

The fair's business-generating potential was resonated by most exhibitors, including industry giants D'Decor Exports, Punikim Textiles Pvt Ltd (Dimora), Birla Century, The Woolmark Company, Indian Drape Pvt Ltd and others. Thrilled with the response to their new collection at Heimtextil India, Mr Deepak Raghani, Devaa Textiles (New Castle) said: "Launching our collection at Heimtextil India was a good decision, as we met the right visitor profile and got substantial orders through the show, which has convinced us to consider participating again next year. The conversion rate was much better compared to other shows as there were no unwanted walk-ins. This saved considerable time allowing us to concentrate purely on business."