Trade Resources Industry Views Nike Selects Esko's Studio for 3D Packaging Design

Nike Selects Esko's Studio for 3D Packaging Design

Nike’s global football division has selected Esko’s Studio, which is a set of advanced tools for 3D packaging design.

Nike has chosen the tool to use with Adobe Illustrator, helping to reduce time in creating 3D design images.

Studio is a modular solution and mix of plug-ins and applications, which function together and incorporate seamlessly with essential design tools such as Adobe Illustrator.

Recently, Adobe has introduced Creative Cloud 2018 with new illustrator, photoshop, indesign and other features, while Esko launches new versions of all its plug-ins to support Adobe’s new version of Creative Cloud.

The Studio will also enable users to place structural design files from ArtiosCAD or from one of the Studio Toolkits.

Studio will also takes care of the technical aspects of packaging such as bar codes, nutrition tables and others.

Nike global apparel and EQ packaging designer Matt Maghan said: “I realized very quickly that Esko had figured it out – this is something I have needed over the last 10 years.

“We definitely save time and it has brought a significant increase in our productivity. Something that would have taken two, three or four hours of Photoshop work, only takes about 10 minutes.

In my work, I don’t just deal with one sheet of paper that folds up into a box, they all have trays, lids and everything. So I go into Illustrator, build out my ArtiosCAD files, and build them in Studio, which I always find fun to be hands on with it, then load that into Illustrator.”

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