In 2013, CAMC achieves a doubled sales volume in Tianjin market, selling 383 units from 175 units in 2012 in addition to Xingma special vehicle equipped with CAMC chassis. According the Jia Chaoqun, regional sales manager of Tianjin area, the sales rise in Tianjin is mainly attributed to both external and internal factors: improvement of market environment and its own efforts.
In order to mitigate haze pollution, Tianjin is advocating the use of natural gas vehicles by increasing construction of gas filling station which impulse the soar of natural gas truck. Among the trucks sold in 2013, the NG truck accounts for 42.6%, a record in history. In addition, Tianjin starts to implement China 4 emission standard on July 1 2013. Many users buy China 3 heavy trucks before July 1, thus reducing the stock of CAMC China 3-compliant vehicles.
Apart from the external factor, another reason for the sales increase is Sales Manager Jia Chaoqun’s coordination with Tianjin CAMC dealer Gangtailong Vehicle Sales Company to explore market and expand customer base.
In an attempting to expand customer base, Jia Chaoqun pays frequent visit to Tianjin port where he writes down trailer plants’ information and then have face to face talk with their local staff with whom he finds potential customers and then introduce them CAMC trucks.
Tianjin Rongcheng Iron & Steel’s logistic company has a fleet of more than 300 units, all of which are other brands. In order to get orders from this client, Jia Chaoqun and Manager Han of Gangtailong work together and pay frequent visit to the logistic company. Finally, the company decides to buy one CAMC tractor for test and whether to buy more is depended on the test result. After a while, the test result is rather satisfactory in terms of safety, comfort, power and fuel consumption. Also, Jia Chaoqun invites managers of the logistics company to visit CAMC production base. After visit, all managers are very impressive of CAMC, no matter in modernization, vigorous staff, and scientific management. After that, they decide to sign purchasing agreement immediately. In 2013, Rongcheng Logistics Company buys 14 tractors. The procurement manager says to give top priority to CAMC in future if there is purchasing plan.