SAN RAMON, CA, January 09, 2013 /24-7PressRelease/ -- Ventana Research, after celebrating a decade of success, has announced its research and educational agenda for 2013. The firm is set to cover the dramatically changing technology for business and IT, while helping businesses utilize every investment and resource as effectively as possible.
Ventana Research had a very aggressive year of research in 2012, conducted over 30 benchmark research studies and releasing research on topics including Business Technology Innovations, Next Generation Business Intelligence, Integrated Business Planning and Predictive Analytics. Research plans for 2013 include benchmarks and Value Indexes covering a range of general and specific line of business, IT and vertical industry topics. Ventana Research has benchmarked tens of thousands of organizations over the last decade. The firm will also introduce over a dozen new Value Index research reports and education to help organizations reduce cost, time and risk in assessing technologies.
Ventana Research has set a comprehensive 2013 research agenda that will provide education on best practices and technology based on its primary research-based benchmark methodology as the best method to advance business and IT through quality advice and expert-based guidance. This research and education is provided to a community of over 250,000+ members along with millions across its media partner network. The research direction for 2013 spans new technology innovations that are changing the way business operates. The agenda includes research of today's most important technologies such as big data, business analytics, business and social collaboration, cloud computing, mobile technology and social media.
Ventana Research utilizes the most comprehensive research methodology in the industry, which includes its vendor and technology-based assessment Value Index research. In 2012,the Value Indexes analyzed a range of technology vendors and their associated categories including business intelligence, data integration, sales performance management and many others.
Ventana Research conducts primary, quantitative-based research to get the most definitive analysis and measurement of the maturity of the competencies and readiness of organizations to advance their business and IT efforts. The research provides analysis across line of business including IT and vertical industries, into the specific roles and departments to help provide the most accurate education and knowledge of best practices.
"The research and technology analyst industry has been plagued with a significant amount of unsubstantiated or partial research as I further identified in 2012. Our industry needs radical change, and industry professionals across business and IT should continue to be weary of advice that is built on opinions and research that is skewed analysis based on technology vendor influence," said Mark Smith, CEO & Chief Research Officer of Ventana Research. "Our clear differentiator is our rigor and methodology we apply to properly research the market. Our research agendas were developed to fill the void that exists in quality, fact-based research and inform and educate business and technology buyers and suppliers. I encourage other technology analyst firms to publicly post their research agenda on the Internet to help improve the quality and value of what our industry provides to the buyers and suppliers of technology."
