Starting with Saturday's stage 1, SmartEtailing's retail clients can include automatic Tour de France updates on their shops' websites. The company is providing complete race coverage with professional photos and commentary immediately after each stage. The reports appear on client websites automatically.
"Instant Tour Updates are a rich-content? feature that's exclusive for bike shops using SmartEtailing's hosted solution." said the company's client services director, Rick Vosper. "None of their competitors will be offering this kind of action on-site, so having it creates a huge advantage for our clients. The result will drive extra traffic to their websites — and into their stores -— during the best four weeks of the year for high-end road bike and equipment sales."
The special feature is available free to all SmartEtailing website clients.
