Under the motto"Are you a FANatic?Make it FANtastic!",everything at the Golden Shirt Award 2014 is set to revolve around"fans"–football fans who might make their way to Brazil in 2014 for the Football World Cup;music enthusiasts who need the right outfit for a concert,or art lovers who want to wear their idol's motifs upon their breast."Fans"in and of themselves are a great economic factor,as people are happy to spend money on their passion.
This fact forms the focus of the upcoming Golden Shirt Award,which has been praised by the professional journal TVP and which will be presented and awarded in Stuttgart from 13th to 15th February 2014 as part of TV TecStyle Visions,the international trade fair for textile decoration and promotion.Participants face the following challenge:they must clothe the fans of tomorrow in textile-based fan merchandise,and in the process use at least two of the following decoration techniques to add decoration or lettering to the textiles:embroidery,printing,flocking,rhinestone application,or laser-branding.
TVP is the official media partner of TV TecStyle Visions,and has been organising the Golden Shirt Award,with its changing themes and conditions of participation,in a biennial rhythm since 2002.People involved in textile decoration through e.g.textile printing,embroidering,and flocking are called upon to participate and so prove their creative as well as technical abilities in the area of textile decoration!The next generation working in this sector,e.g.trainees or students in the various textile-based professions,are also expressly called upon to provide fresh input.As in previous competition outlines for the Golden Shirt Award,one fundamental condition for participation is once again that at least two of the following decorative techniques must be combined with one another:embroidery,printing(screen printing,transfer printing,digital printing),flocking,rhinestone application,or laser-branding.
When the Golden Shirt Awards are presented in 2014,there will be three main awards,two special awards,and,after a longer hiatus,an audience award worth 500 euros.
During their time there,visitors to TV TecStyle have the opportunity to vote on the best submissions.The audience award will be sponsored by L-Shop-Team,the textile wholesaler,and presented after the trade fair.The other winners will receive their awards directly at the trade fair.
The clothing manufacturer Anvil is once again the main sponsor of the Golden Shirt Award,donating 3,000 euros to the winner.The runner-up will receive 2,000 euros,sponsored by the sewing machine manufacturer Melco Europe.The thread manufacturer Madeira is sponsoring the third-place award with a prize of 1,000 euros.
The special flocking award,which has been presented several times in the past,will once again be presented in 2014,with 500 euros worth of prize money,which,as on previous occasions,is being donated by the flocking machine manufacturer Maag.The special embroidery award will be presented for the first time,with prize money of 500 euros.The German Innovation Centre for Embroidery thereby wishes to particularly encourage the embroiderers among the participants to submit outstanding work.The specialist retailer IVM SignTex is acting as a sponsor and supporting the presentation of the competition entries as part of the trade fair in Stuttgart.
