ICER Brands, a leading apparel marketer, manufacturer, and multi-tier distributor of fashion clothes, has chosen the enterprise software solution by Simparel, a leading developer and marketer of next-generation business solutions for fashion and consumer goods brands, manufacturers and vertical retailers, to replace the legacy Enterprise Resource Planning (ERP) system at their New York headquarters.
The new system promises to streamline operations, improve process controls, and support future business expansion. In addition to replacing the core ERP requirements for the business, ICER Brands will initially focus on leveraging the Supply Chain Management (SCM) capabilities of Simparel enterprise to improve tracking and transparency of global sourcing programs. Advanced Warehouse Management (WMS) tools built into the all-in-one solution will help improve inventory control and distribution processes to speed accurate and timely deliveries to a diverse retail customer base, Simparel said in a statement.
The Simparel enterprise solution provides global process visibility, control and collaboration by combining traditionally independent SCM, WMS, Product Lifecycle Management (PLM), Materials Requirements and Manufacturing Planning (MRP), Electronic Data Interchange (EDI), and other productivity tools into a single, fashion-focused business system.
ICER Brands CFO/COO, Max Anteby said, “As our business grows so does our need for accurate, timely information. We’re confident that Simparel will give us a significant boost in providing us with greater visibility and control over our key business metrics. This, as well as helping us to increase the efficiency of our operations, will allow us better serve our customers and support our continued growth.”
Simparel SVP sales and marketing, John Robinson said, “We are looking forward to ushering ICER Brands into the next generation of ERP. Like many other growing apparel and fashion-related businesses, they have recognized the need for a more supportive and responsive IT platform that can efficiently and effectively support expansion. We are pleased to be selected and are confident in our ability to deliver on the current and future needs of ICER Brands.”
ICER Brands has successfully developed categories of top brands including Levi’s, Rampage, UNK NBA, as well as scores of retail Private Label programs. ICER Brands markets and manufactures top trend-driven apparel for women and men.
Designed for the apparel, footwear, accessories, home furnishings and other soft goods industries, Simparel empowers brands, manufacturers, and vertical retailers to reach their full potential by accelerating and improving performance across the entire business and global supply chain. (GK)
