Kingsmill,the bread brand owned by UK-based Associated British Foods,has launched a new range of breakfast products.
The product range includes a new Fruit and Fibre sliced bread loaf,which features berries and pieces of real fruit.
Additional products belonging to the new range includes Fruit and Fibre muffins and bagels,which are said to provide up to 50%of a consumer's recommended daily wholegrain intake,reported Bakeryinfo.co.uk.
Allied Bakeries innovation head Janene Warsap said the new range was created with over 1000 consumers,who shared their feedback during all the stages of product development.
"Through this process,we identified that the requirements of consumers at breakfast are changing and so to provide a product that satisfies their needs,we had to develop a range that is convenient,versatile,healthy and most of all,tasty,which was no mean feat,"Warsap added.
The new range will be fully launched in September.
