Trade Resources Industry Views Exclusive CustomRental Program Piloted with Purdue University

Exclusive CustomRental Program Piloted with Purdue University

Herff Jones further expands eco-offerings with the unveiling of EarthGrad, the first ever rental commencement gown made entirely from REPREVE recycled fiber. REPREVE is created from recycled plastic bottles and made by Unifi, Inc., a leading producer of sustainable textiles.

As part of the all-new, exclusive CustomRental program piloted with Purdue University, approximately 600 graduates will walk across the stage in EarthGrad rental gowns, upcycling 44,400 bottles from landfills through the university’s Summer 2013 Commencement alone.

Thanks to REPREVE, each EarthGrad gown contains 74 recycled plastic bottles. The University also announced EarthGrad as the official commencement regalia for Winter 2013 and Spring 2014, which means by Summer 2014, upwards of 7,600 Purdue scholars will graduate in the eco-friendly rental gowns, resulting in the recycle of more than 562,400 plastic bottles.

“The inclusion of EarthGrad gowns in the CustomRental program allows Purdue to set the stage for green commencements as the first ever university to graduate in eco-friendly rental regalia made solely with REPREVE recycled fibers,” said Christine DeHahn Pass, assistant registrar of Purdue University. “As a university, Purdue is proud to help raise awareness around the importance recycling with our scholars as they transition into the workplace.”

In addition to being made entirely from recycled materials, EarthGrad gowns are also part of Herff Jones’ CustomRental program. With CustomRental, each gown will be returned after graduation and made available for rental by future Purdue commencements, further increasing the eco-conscious impact.

“Herff Jones is excited to pilot the all-new REPREVE-based EarthGrad gowns and CustomRental program with Purdue University,” said Patrick Cavazos, Purdue sales representative for Herff Jones.  "As Herff Jones continues to evolve our commitment to sustainability, it is important for our company to offer new and exciting sustainable solutions for our customers.”

Herff Jones also makes class rings, yearbooks, diplomas and educational resources with environmentally friendly materials like recycled gold and FCS certified wood.

ABOUT HERFF JONES

Herff Jones works closely with customers to create a climate of achievement through graduation products, class rings and jewelry, yearbooks, educational products, cheerleading, sporting goods and uniforms, and motivation and recognition tools. The company provides guidance, support and quality products to elementary and middle schools, high schools, colleges and universities, church organizations, professional and collegiate sports teams, and corporations.

Source: http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=149630
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Purdue Scholars to Don Earthgrad Graduation Eco-Gowns