Award Winning Fashion Designer from Hyderabad Gaurang Shah will present a collection celebrating the perfect amalgamation of Rajasthani kota jamdani weaves and intricate Lucknowi chikankari embroidery at the upcoming Lakme Fashion Week Indian Textile Day in Mumbai, March 25, this year.
Gaurang will showcase 16 of his classic hand-woven designs, woven majestically to capture the vibes of the coming summer season highlighting the graceful art of interlacing yarns, the warp and the weft. One of the garments that Gaurang Shah has created uses 28 metres of fabric. It will be worn by a model with a 28-inch waist.
His collections will combine the raw texture of royal Rajasthan and the inimitable elegance of Nawabi Lucknow. The collections are poetically woven enriching the beauty in his creations.
Announcing his theme for LFW 2013 Summer/Resort Gaurang said "Our woven collection at LFW will reflect grandness with contemporary as well as fashion forward captivating look. We have used 12-15 meters of fabric in each of our creation which is unique."
The creation is the outcome of collaboration of finest handloom kota weaves from Rajasthan and chic elegance of finest chikankaris of Uttar Pradesh. It took over 6 months to create the collection since the time Gaurang conceptualized the theme and design for his pre-fall summer collections.
With his unique twists to vintage Indian weaves, self taught award winning fashion designer has drawn immense admiration for his hand-woven saris, indo-western collections. He is an enormously talented designer who has produced a series of inspiring collections which include his award winning ‘Ardhangini’ collections in LFW 2012 winter fest.
About Fashion Designer Gaurang
The label “GAURANG” personifies elegance and captivating beauty of traditional handlooms, weaves, created using Jamdani technique with pure zari on cottons and silks. Traditional motifs, inspired by the sculptures of South Indian temples, floral and geometrics drawn from the nature are the hallmark of the creations. Immense care is taken to preserve and accentuate the aesthetic appeal of its beautiful textures.
Gaurang believes in offering traditional Indian weaves and hand embroideries like parsi, kashmiri, chikankari, kutch, kasauti on handloom sarees with a subtle and sensible contemporary flair.
GAURANG now supports 450 handlooms across India in the states of Andhra Pradesh, Maharashtra, Tamil Nadu, Uttar Pradesh etc, specially engaged in a weaving technique called “jamdani”. Jamdani is a brocaded fabric woven with discontinuous extra weft yarns. The age old horizontal tapestry technique is imbibed in creating our jamdani so that like the tapestries we get the exact effect of a drawing on fabric.
Observing the design underneath, the required number of warp yarns are lifted manually and the extra weft is inserted from one end of design to the other end .It means as many disconnected designs are there in one lift that many number of tillis are used and that many times the required number of warp yarns are lifted to enter the extra wefts which makes this process very time consuming and laborious.
