Mexican-owned brewery Cerveceria Mexicana has launched the Day of the Dead craft beer with new labels design in the US through its distributor Drinks Americas.
Designed by the Southwest artist Sean Younis Wells, the new labels are based on the Day of the Dead theme.
The labels feature images from Mrs Wells' original acrylic paintings that were exhibited in the Canyon Road gallery De La Serna Fine Arts Studio and Gallery in Santa Fe, recently .
Day of the Dead craft beer sales VP Jospeh Belli said the labels are the first thing that consumers comment on.
"We are planning to make reproductions of the original art and using them to advertise throughout the industry," Belli said.
Cerveceria Mexicana also offers beers with packaging that depicts Mexican holiday and offers six variations.
Image: Day of the Dead Craft Beer. Photo: Courtesy of PRNewsFoto/Drinks Americas Holdings, Ltd.
