Danish brewer Carlsberg has partnered with British beverage can maker Rexam to launch limited edition Christmas cans of Tuborg Pilsner beer.
Through the partnership, Carlsberg's Tuborg Pilsner beer will be available in Rexam's 1 litre and 750ml King Cans across Germany throughout December.
Rexam claims that its 1 litre can is the largest two piece aluminium beverage can that available in the market across the globe and will create maximum stand out on shelf for Tuborg Pilsner beer, which is brewed especially for the winter season.
The cans are produced at Rexam's Naro Forminsk plant in Russia.
Carlsberg Germany Corporate Communications and CSR director Linda Boos said: "Working with Rexam last year was a fantastic success. Rexam's King Can allows for large 360° branding, giving us maximum visual impact at point of sale, which is particularly important over Christmas.
"We're always looking to improve the experience for the consumer and Rexam's King Cans are a sociable size, encouraging sharing."
Image: Tuborg King can. Photo: courtesy of Rexam PLC.
