Jeffco Fibres a leading North American provider of pillows, mattresses, mattress toppers, textile fibers and foam fabrication announced that it has signed a trademark licensing agreement with The Sun Products Corporation, to develop and market Snuggle-branded bedding.
Recognized by its iconic Snuggle Bear, the Snuggle brand provides ultimate snuggly softness and long-lasting fresh scents in the laundry markets. The new line of Snuggle Home branded pillows, mattresses and mattress toppers will be sold at major retailers in the US and Canada.
"Expanding our product lines to include the Snuggle brand reflects one of the deepest growth commitments Jeffco has made in its forty year history,” said Jeffrey Lonstein, President and Chief Operating Officer of Jeffco Fibres, Inc. "We’re designing and engineering bedding that exactly match consumer’s expectations of the Snuggle brand - snuggly softness that’s comfortable and inviting and promotes better sleep.”
