Function Is Not Lost on The Wallpaper in The Other Category of Wall Materials

Function is not lost on the wallpaper in the other category of wall materials, but is in China's market share is very low, this front-line sales staff have been deeply touched. Wallpaper has 6 years experience in sales, sales manager for the author, for example: "In fact, from Japan, Korea and the drama can be seen, almost every family in the drama are to do with the walls decorated with wallpaper, wallpaper in Japan, South Korea family usage exceeds 80 percent. " But in China, the wallpaper's popularity has been about 5%, even if the past two years has improved, has not reached 10%. Why Chinese Consumers "resist" Wallpaper? China Building Materials first net I studied the various viewpoints, analyze the following four reasons: First, the mass consumer awareness of the wallpaper there is a big limitation. As the Chinese home improvement market, the early stage of the wallpaper process is not yet mature, yellow, crack serious, ink, plastic molding of the pungent taste heavy, this negative image and reverse the long-term not been clarified. High-end wallpaper Despite these problems do not exist, but most are dependent on imports, agents rarely make the effort to promote, resulting in consumer awareness of wallpaper is very limited. Second, the high-end wallpaper "highbrow." On the domestic market, high-profile brands, mostly imported wallpaper channels, the purchase price to include commodity prices, tariffs, freight and many other costs and prices much higher than domestic wallpaper. Imported wallpaper in the end about the hundred or so per square meter, while the price of such obvious lack of competitiveness in the face of high-quality paint, does not have the universal condition. Third, the lack of domestic wallpaper brand appeal. Most wallpaper manufacturers have long made only responsible for production, but mainly for the construction market, interested in only a handful of brand manufacturers. To establish a brand image requires not only deep internal strength, but also need a range of consumer awareness, to make these two points, made wallpaper brands have a long way to go. Fourth, the wallpaper industry, brand concentration is low, lack of industry standards. As suddenly accelerated development of the industry, various industry standards can not be timely follow-up, the industry's fierce competition with the market chaos exacerbated. This chaos destroyed the wallpaper industry as a whole image, so that consumers easily produce the entire product category distrust. Source: luleidoorswindows.com/blog