Intimates and swimwear trade show Interfiliere Hong Kong returns from March 18, 2015 and will focus on innovation, sustainability and performance through various projects and events.
According to the organisers, Eurovet, sport is a rapidly growing segment and offers a huge potential for intimates and swimwear specialists from designers to garment makers.
Hence, Eurovet is collaborating with graduate students of the ACE institute of the Hong Kong Polytechnic University and Concepts Paris for the ‘Feminine Sport Project’ to highlight the new ‘Performance’ concept.
Prototypes will be created using functional fabrics with novelty properties and innovative surface effects, and the pieces will also be worn and showcased by models to enhance the project’s synergy.
In addition, the trade show will continue to set a high value on sustainability. Following the success from 2014, the ‘Eco-system showcase’ will be reinvented in cooperation with the French knitwear & lingerie federation.
Under innovation and sustainability, HKIAIA will also be presenting its research on ‘Reducing carbon footprint in intimates manufacturing’ at the event.
Alongside, Interfiliere Hong Kong will serve the industry by generating shared value and exclusive market intelligence for professionals.
The general trend forum will showcase the essence of the coming A/W 2016-17 trends with the new Evolution 25 edition.
There will be a greater emphasis on the ‘sports’ sector in conjunction with the ‘Feminine Sport project’ to showcase more on new technologies for amazing optical effects, functional sport basics for a personalized look, and multi-functional yoga wear for sport and lounge.
“As consumer wardrobes evolve, there is growing cross-over between the traditional intimate apparel garments and ready-to-wear fashion, and the aim is to bring an even more comprehensive offer through our trend forum and projects,” Eurovet said.
Its expert partner, Concepts Paris will continue to bring their expertise in body fashion to visualize the key trend and stimulate visitors with fresh ideas and forward-looking inspirations. (AR)
