Iconic construction toy brand LEGO has not one but two massive outdoor marketing campaigns underway across the UK.
The first Yoda Chronicles experiential tour took place during the Easter period, at Bluewater Shopping Centre in Kent, Westfield’s Shepherd’s Bush, The Trafford Centre in Manchester and more.
A TV screening area showcased some of the latest LEGO Star Wars mini movies, while visitors helped build a four foot LEGO model of Yoda.
The tour also included a green screen, allowing children to wield a lightsaber and battle General Grievous made out of LEGO. They could also meet a life size LEGO Darth Vader and Storm Trooper.
Meanwhile, LEGO's fresh Legends of Chima IP partnered with the Chessington World of Adventures resort to launch a seven-month roadshow.
