The appointment was made as the firm works to broaden its content led play strategy and explore new opportunities to deliver content directly to consumers.
Hasbro has elected Lionsgate vice chairman Michael Burns as an independent director to its Board of Directors.
The appointment was made as the branded play leader works to broaden its content led branded play strategy and explore new opportunities to deliver content directly to consumers.
Having joined Lionsgate in 2000, Burns has been instrumental in building the company in to a multi billion dollar content leader, and was appointed by Hasbro for his extensive experience in developing award-winning content.
“Michael’s financial acumen and extensive operational experience in developing and distributing award-winning original content, make him an excellent addition to Hasbro’s Board of Directors,” said Hasbro chairman, Alfred J. Verrecchia.
During Burns’ tenure at Lionsgate, the firm has evolved from an independent studio in to a diversified corporation and Burns has played a key role in the acquisition, production and distribution of some of Lionsgate’s most successful films.
“The media expertise that Michael brings to Hasbro and our board is invaluable and we believe that he will make a tremendous addition to our already strong Board of Directors,” added Brian Goldner, Hasbro president and chief executive officer.
