US-based rigid packaging company TricorBraun has redesigned cat litter package for Bentonite Performance Minerals (BPM), a subsidiary of Halliburton.
Bentonite Performance Minerals is a producer of sodium bentonite mined from the Wyoming reserves, which is used in scoopable cat litter.
BPM earlier selected TricorBraun to redesign its current cat litter package and develop a more robust bottle design with less material in order to reduce costs and simplify the supply chain.
TricorBraun has designed a 2-gallon (14-16lbs) and a 2.5-gallon (20-22lbs) bottle for private label scoopable, flushable and clumpable cat litter.
The firm initially explored and developed several options to improve the design of the package for a stronger bottle with less material. It then added ribs to the sides for strength and a bottom grip.
Additionally, the packages were added deco sleeve and a chamfer or beveled surface to the corners for structure and visual appeal.
TricorBraun extrusion blow molding director Shawn Viola said: "With a lot of extruded plastic, there's a lot of stretch, corners can become weak and break, so proper die ovalization is key while venting is also important so that air can escape and plastic can get into corners."
Recently, TricorBraun has acquired rigid packaging distributor Packaging Design Group for undisclosed amount.
TricorBraun focuses on packaging for personal care, healthcare, household and industrial chemicals, food, wine and more.
