The tie-up will enable companies in the travel trade to reach users of Lenovo PCs, smartphones and tablets globally.
Technology firm Lenovo and 3rd Planet, an interactive 3D travel online media, have signed a deal that will see them explore ways in which the tourism industry can brand themselves on Lenovo's devices.
Tourism organisations participating in the Wonders of the World project, can now be part of the Wonders of the World application (app) made available to Lenovo's consumers. The app allows consumers to explore their preferred vacation destinations virtually in a realistic, interactive 3D environment. Coupled with useful features, this app lets users share the 3D scenes with their friends and families though Facebook, Twitter, Renren and Weibo.
Terence Mak, CEO of 3rd Planet, commented: "With this partnership, tourism organisations participating in the WOW project will now have additional branding opportunities. We will work with Lenovo to provide customised apps on the various operating systems within Lenovo's range of products for the particular tourism organisation, featuring its brand and slogan, and direct users to the exact interactive 3D scene page of the country or city. Tourism organisations can also choose the specific markets they want to reach out to."
