Pope Woodhead Informatics (PW Informatics) has developed SafetyGauge technology to build interactive web-based risk minimisation tools and evaluate effectiveness of drugs.
SafetyGauge can also be used to design studies or surveys to examine behavioural choices such as prescriber decision making, patient selection of OTC treatment and compliance.
The technology designed at five levels covers effectiveness evaluation objectives and methods focusing on quality of evidence.
The platform features multi-language interactive risk minimisation tools, collects information, evaluating tool utilisation and optimising the components and content.
Under 2012/3 EU Good Pharmacovigilance Guidelines (i.e. Modules XV and XVI), the effectiveness of any risk minimisation activities related to the drugs should be measured by all pharmaceutical companies.