Australian owned, Gold Coast based sports apparel company WRS Group has outlined plans to transition from KooGa Australia to the rapidly expanding BLK brand from November 2013.
Since being introduced to the Australian sporting landscape in 1999 KooGa Australia has developed a strong brand reputation through its innovative sporting apparel, predominantly designed for contact football sports.
In contrast, BLK introduced to the market in 2011 has provided the WRS Group with a distinct global identity across a number of sports as the high performance product continues to exceed all expansion strategy expectations.
WRS Group CEO Tyron Brant
“We have been absolutely delighted with the success and popularity of the BLK range not only here in Australia, but around the world where the cutting edge, technical, high performance apparel has been extremely well received by our apparel partners and Just as importantly, their supporters.” Brant said.
“We have placed significant focus on strengthening our current manufacturing capabilities to ensure we are able to provide all partners with the highest quality garments as required.”
WRS has recently relocated to larger premises on the Gold Coast, established new manufacturing operations in Fiji and increased partnerships with a host of international manufacturers.
The opening of the groups UK office along with increased distributor and licensee partnerships within Australia, Japan, UK, USA, UAE, South Africa and Asia Pacific have been largely driven by the success of the BLK brand.
“We have been truly humbled by the support we have received from our existing partners who join us in transitioning from KooGa to BLK, but also from a host of new teams who join the Beyond Limits Known family.”
“Our entire organisation is genuinely excited by the BLK range and we look forward to providing our partners with innovative technologies and unique, innovative designs.”
Importantly grass roots sports are set to be the big winners in BLK’s expansion plans with local club sides set to benefit from the same commitment to design excellence as the company’s elite sporting partners.
“As important as the re-brand is to enable the successful expansion of the business globally, it has also enabled us to revitalize our approach to grass roots sport which remains at the heart of our business.”
“By streamlining our manufacturing processes and through investing into apparel development for a wider array of sports, we are now in a position to pass on this same cutting edge technology to the many grass roots teams we work with.
