Kohl’s Corporation and Authentic Brands Group, LLC announced plans to bring globally-renowned lifestyle brand Juicy Couture women’s and girls apparel, fashion accessories and home collections to Kohl’s stores nationwide and Kohls.com, beginning in fall 2014.
“Juicy Couture is a proven casual luxury brand synonymous with glamour and fun, a combination we know will excite and delight our customers,” said Peggy Eskenasi, Kohl’s senior executive vice president of product development. “Expanding our portfolio with this dynamic partnership strengthens Kohl’s position as a style destination and furthers our mission to bring our consumers world-class brands at a great value.”
Confident, relaxed and feminine, Juicy Couture at Kohl's will include women’s and girls apparel, footwear, handbags and fashion jewelry as well as bedding and home accessories.
“Our partnership with Kohl’s allows us to build on Juicy Couture’s powerful, contemporary heritage and bring the brand, long-recognized as a glamorous wardrobe staple, to loyal and fashionable Kohl’s shoppers,” said Jamie Salter, chairman and chief executive officer, Authentic Brands Group, LLC. “Designed in New York, the collections will combine the very recognizable aesthetic with the signature style of Juicy Couture.”
Juicy Couture at Kohl’s will be supported by an omnichannel marketing campaign. The celebrated brand joins Kohl’s expansive roster of powerhouse brands including Simply Vera Vera Wang, Jennifer Lopez, Candie’s, Rock & Republic, LC Lauren Conrad, Nike, adidas, Levi’s, Converse and many more.
