Today, Shell, the no. 1 selling brand of gasoline in the U.S., announced the launch of its exclusive new diesel formulation, Shell Diesel FiT(Fuel injection Technology), at more than 60 Shell stations in Waco-Temple, Texas area. This new high-quality diesel formulation provides three way protection to all consumers to guard against performance-robbing gunk build-up on fuel injectors, and provides enhanced anti-corrosion and anti-wear protection to help maintain diesel engine performance as designed. An additional fourth level of protection is provided to consumers in very cold climates to help prevent fuel gelling1. Shell knows that Waco-Temple area motorists are increasingly choosing diesel engines for both professional and personal use, so Shell selected this area as one of two markets to test its new formulation. With the reality of more diesel engines coming to the market today for consumers and more diesel options expected from automakers in the future2, Shell is responding to this growing need by offering this high-quality diesel fuel to help diesel customers maintain the performance and protect the significant investment they have made in their diesel vehicle.
"We are very excited about this latest opportunity to launch a new and improved ultra-low sulphur diesel fuel in the Waco-Temple area. Shell knows that motorists are increasingly choosing diesel engines for the improved power, durability, and fuel economy that diesel vehicles provide over gasoline vehicles so we developed a higher quality diesel to meet their specific engine needs," said Jim Macias, a senior fuels technology manager for Shell. "Shell Diesel FiT is well-suited for the evolving cleaner-burning diesel fuel market demand because it's designed for use in both traditional and well as new ultra-clean diesel engines with advanced emission controls. So no matter what type of diesel vehicle they drive, Shell Diesel FiT can help motorists in Waco-Temple area protect their engines."
To ensure they are filling up with the new formulation, motorists in Waco-Temple should look for signs noting Shell Diesel FiT at Shell stations. For a list of sites in their area, motorists can download the Shell Motorist App.
Shell Diesel FiT is the latest example of the company's on-going commitment to offer a reliable supply of high-quality fuels at competitive prices to business and retail consumers. The fuel portfolio is supported by a robust ways-to-save suite of options to address the diverse financial needs of today's consumers.
About Shell
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern regions are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.
Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [(NYSE:RDS.A) and (NYSE:RDS.B)]
We may have used certain terms, such as resources, in this press release that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.
SOURCE Shell Oil Company
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