The Opel Adam Rocks concept has highlighted the customisation potential of General Motors Europe’s new city car in its 2013 Geneva motor show unveiling.
The “urban mini crossover” design study combines the pint-sized proportions of the three-door Adam with the chunky styling of an off-road SUV and the open-air versatility of a cabriolet to create a truly unique concept.
Grey plastic cladding around the grille, wheel arches and lower panel edges imbues the Opel Adam Rocks concept a go-anywhere attitude, while its 40mm-wider chassis and 15mm-raised ride height claim to give the concept added agility like the parkour athletes that inspired its design.
The electric roof folds in front of the C-pillars, ensuring its boot capacity is unchanged from that of the hatch. An internet-based application in the IntelliLink infotainment system can automatically close the roof if it sees bad weather on the horizon.
Neon blue highlights the Adam Rocks’ roof and 18-inch ‘Twister’ alloy wheels, and continues into the cabin where it lines the Brandy-coloured nappa leather upholstery.
Opel lead design director Malcolm Ward described the Adam Rocks concept as a demonstration of the potential for individualisation inherent in the company’s small lifestyle car.
“As a symbol for fashion-led, active drivers wanting to stand out from the crowd, Adam Rocks is just one possible answer to the question of how new development paths for the absolutely unique car can be forged – and others will follow.”
Opel is yet to sign off on a production version of the Adam Rocks, but is gauging public reaction to the concept in Geneva this week to see how well it is received.
The Opel Adam hatch is not currently sold in Australia, and while admitting its appeal, Opel Australia managing director Bill Mott told CarAdvice last month the high level of personalisation inherent in the car made its introduction a challenge for the local division at this stage.
