Classic board game brand Scrabble received a shot in the arm yesterday when One Direction pop star Harry Styles mentioned the game online.
He joins the likes of Justin Timberlake and Ant & Dec, as well as other celebrity fans of Scrabble.
19-year-old Styles - who has 12 million followers on Twitter - said: "Just lost scrabble by 5 points. To my mother. http://instagram.com/p/YXlN7fjCXx/ "
Scrabble is relaunching this year with a striking new look and brand campaign.
Here's the picture Styles tweeted, which was re-tweeted almost 40,000 times online:
Source:
http://www.toynews-online.biz/news/38680/Harry-Styles-boosts-Scrabble-brand
