Trade Resources Industry Views Adidas Is Considering Offers for Its Rockport Comfort Shoe Brand

Adidas Is Considering Offers for Its Rockport Comfort Shoe Brand

Adidas is considering offers for its Rockport comfort shoe brand, Chief Executive Herbert Hainer said Tuesday on the company's first quarter conference call.

"We are listening to these offers," Hainer said, according to Reuters. It has hired investment bank Guggenheim Partners to explore offers. Hainer noted that the company has been continually asked if Rockport is for sale.

Rockport, which was acquired by Adidas when it bought Reebok in 2006, had sales of $53 million in the first quarter, down 12.1 percent on a reported basis and off 6.9 percent on a currency-neutral basis.

Source: http://www.sportsonesource.com/news/spor/spor_article.asp?section=8&Prod=1&id=51018
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Adidas Exploring Sale of Rockport