US-based Cargill has designed communications initiatives for consumers to get more information about the ground beef products and started labeling some of them that contain finely textured beef.
The initiative includes an array of informational tools ranging from enhanced labeling on ground beef products in the meat case, to more fact-based material online, as well as a pre-printed, on-pack, quick response (QR) code for mobile devices.
Cargill has also designed CargillGroundBeef.com website that provides consumers with information about ground beef.
The company has upgraded its ground beef brand with a new logo and design elements, and a QR code on the front of packaging that enables consumers to instantly access the CargillGroundBeef.com website.
According to the company, consumers will be able to trace the ground beef they buy back to Cargill processing facility where it was produced.
The packaging will also provide clearer labeling of the product as being 'gluten free,' and also identifies 93% lean ground beef products as 'lean ground beef'.
All ground beef products of Cargill began rolling out to the marketplace carrying the declaration 'Contains Finely Textured Beef' on the box end labels.
Further, Cargill's brand ground beef chubs will include the printed declaration on retail packaging.
Cargill Wichita-based beef business president John Keating said following discussions with consumers and retailers, the company designed these ground beef communications initiatives to provide information about ground beef products.
"More than ever, consumers are interested in how the food they eat is produced, and we are committed to providing industry leadership with a greater level of transparency," Keating added.
Image: Cargill's new communications initiatives for ground beef products. Photo: courtesy of Cargill, Incorporated
