Ivy Park, a new activewear brand co-founded by Beyonce, hit the internet Mar. 31 with the release of its website and teaser video accenting different workout looks for women.
The apparel will be open to consumers in mid-April 2016.
Beyonce took to social media to post promotional athleisure-themed photos in anticipation for the release.
lvy Park was done in collaboration with Topshop and will be sold online and in brick-and-mortar locations for Topshop, Net-a-Porter, Hudson Bay, Nordstrom and Zalando.
From the looks of the teaser video, the line will blend street sport with high-fashion, sleek forms. Also in the video, Beyonce’s voice over explains Ivy Park as not only a place where she would return to in the trying times throughout her life, but as “a state of mind.”
