The Indian ethnic, Indo- western and lifestyle fashion brand Jashn has forayed into the world of e-commerce by launching its exquisite womenswear ensembles on popular sites like Myntra, Jabong and Flipkart.
In a bid to tap in the young generation of tech-savvy online shoppers, the label, with this current move, plans to expand its customer base and improve product accessibility through the fast growing web retail platforms.
"Jashn's prevalent goal is to showcase contemporary ethnic fashion extensively through e-commerce websites. The extensive growth of trends and technology has led masses to expect brands to be functional in the e-commerce section. Jashn is looking forward to increasing sales and improving consumer brand relationships by sailing into the internet abyss," reveals the company's managing director Mr. Rahuul Jashnani in a press release.
Getting onboard with e-commerce, the brand leaps forward to fulfil its vision of becoming an Indian-multinational organization and a dominant player in the international fashion industry. The merchandise offered on the ecommerce sites is exclusive to the ones in the store.
Maintaining a presence in over 40 locations across India, Dubai and Abu Dhabi, the label specialises in designer sarees, kurtis and beautiful ready-to-stitch materials for the modern day Indian woman.
