Timex has partnered with Global Sports Communication to work closely with road runners and other athletes the agency manages all over the world.
“I started with a simple stopwatch coaching the athletes, but today there are so many possibilities with timing, GPS and connected products,” said Global Sports Communications Managing Director and founder Jos Hermens. "I am really happy that we found a partner in Timex that will give us access to the newest technologies in a very useful and wearable way. We know what the athletes need and Timex knows how to translate those needs into a watch with great features for the athletes.”
Global Sports Communications has offices in The Netherlands, Ethiopia and Kenya.
Global Sports Communication is an athlete’s management, sports marketing and event management company based in the Netherlands. GSC represents some 120 athletes from 20 different countries including the world’s best athletes like World and Olympic champions Kenenisa Bekele, Stephen Kiprotich, Eliud Kipchoge, Abel Kirui, Florence Kiplagat and triple jumper Caterine Ibarguen.
Timex’s past partnerships have included the ING New York City Marathon , Virgin London Marathon and Ironman Kona World Championships. With a wide array of wellness and training instruments priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle.
“We are delighted to work together with GSC and look forward to seeing the athletes use our products. This partnership perfectly fits our slogan, "Show yourself what you can do,"' said Bart van Schijndel, International Marketing Manager, Timex.
Timex Group designs, manufactures and markets innovative timepieces around the world. Founded in 1854, Timex Group is a privately-held company headquartered in Middlebury, CT with multiple operating units and over 5,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Timex Ironman, Timex Expedition, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus and Opex. The Timex brand, launched in 1950, sells millions of watches each year worldwide.
